Category: Use Case – Retail

Building a Unified View of Customer Data

Nov 13, 2024

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by

Ronelle Badenhorst

in Use Case – Solutions Main, Use Case – Data Architecture, Use Case – Retail

Retailers need a comprehensive understanding of customer behaviour across in-store, online, and mobile channels. Data architecture enables seamless integration of these sources, creating a unified view of customer interactions that supports personalised marketing, targeted promotions, and optimised inventory management.